As a strategy driven designer with over 15 years of experience, with an extensive knowledge and expertise on packaging design, I am confident that my skills in brand positioning, managing product cycle, messaging, and ensuring consistency across all touchpoints will be beneficial to business teams. My expertise in creating strategies, analyzing market trends, and consumer data through qualitative and quantitative research has allowed me to build brands from scratch, from ideation to launch. I have collaborated with cross-functional partners throughout product cycles and possess strong presentation skills, articulating ideas clearly to stakeholders.
Following the pandemic layoffs, I focused on creating illustrations, making art and learning new technologies. However, I am now excited to get back into the workforce full-time again and build upon my knowledge within teams. I am a US citizen with dual residency in New York City and Edgewater, NJ, and I am open to relocation within the USA for the right opportunity. I am open to direct hire positions.
With a Master's degree in Communications Design from Pratt Institute in NYC, focusing on Branding and Package Design, and a Bachelor's degree in Fine Arts in Textile Design, I possess a wealth of knowledge and experience. I have expertise in global branding and have worked with companies in various industries, including fashion, beauty, cosmetics, jewelry, home textiles, clothing, food, spirits, and pharmaceuticals. As a strategic conceptual graphic and package designer, I have designed product packaging, written product packaging copy, created sales presentations, done marketing P&Ls, worked with sourcing and purchasing with RFPs, developed products, timelines, and managed full design in many categories from concept to consumer.
As a creative and strategic design director, I am committed to working closely with cross-functional partners, engineers, and manufacturers to create best-in-class designs while adhering to budget constraints and meeting necessary launch timelines. I have experience in managing P&L, creating specs, and sourcing materials to ensure project success. I have a passion for mentoring and working collaboratively with fellow designers, and my coaching management skills have been honed through my teaching experience at Pratt Institute. I possess strong project management skills, ensuring that specifications are met from inception to production within the necessary timelines.
I am proficient in graphic design software such as Photoshop, Illustrator, and InDesign, latest technologies like web 3, blockchain, AI developments and I have experience with photo shoots. My extensive professional experience includes working as a full-time employee and consultant for top cosmetics and beauty companies like L'Oreal, Avon, Bath & Body Works, MAC Cosmetics and CPG companies such as Colgate Palmolive, Qunol, and Zena Nutrition (Quten Research Institute), as well as start-ups. I am particularly interested in projects that combine beauty, nutrition, wellness, technology (web 3) as well as global projects that allow me to travel for work and gain inspiration.
Please take a look at the strategic case studies and products designed and launched on my website. These samples showcase only a fraction of the work I have done, so please do not hesitate to contact me if you would like to discuss further.