As a strategy driven 360 creative leader with over 15 years of experience in New York City metropolitan area, with an extensive knowledge and expertise on brand design systems and packaging design, I develop and execute innovative marketing strategies accross various diciplines while leading the design& development, ensuring consistency and alignment with brand standards. I am also a hands-on senior designer, who held multiple positions in the beauty and wellness industry actively participating in the design&execution of projects at any stage alongside with strategic thinking.

My extensive professional experience includes working as a full-time employee and consultant for companies like Estee Lauder's MAC Cosmetics, L'Oreal, Avon, Bath & Body Works, and CPG companies such as Colgate Palmolive, Qunol (Quten Research Institute), as well as start-ups fostering a collaborative environment, maximizing potential of talent globally. I am confident that my skills in brand positioning, managing product cycle, messaging, and ensuring consistency across all touchpoints will be beneficial to business teams where I identify and build an ethical creative process and creative operations staying ahead of industry trends and tech advancements. My expertise in creating strategies, analyzing market trends, and consumer data through qualitative and quantitative research has allowed me to build brands from scratch, from ideation to launch in North American markets expanding into global markets. I have collaborated with cross-functional partners throughout product cycles and possess strong presentation skills, articulating ideas clearly visually to stakeholders, while building relationships with external vendors and lead creative project management.

I am now open to new opportunities and excited to get back into the workforce full-time in New York City metropolitan area. I am a US citizen with dual residency in New York  and Hudson County, NJ. And I do not mind being on-site at a nice office setting where I can collaborate with creative peers and cross-functional partners working on products and projects that we can be proud of. With a Master's degree in Communications Design from Pratt Institute in NYC, and a Bachelor's degree in Fine Arts in Textile Design, I possess a wealth of knowledge and experience.

I have expertise in global branding and have worked with companies in various industries. I have designed product packaging, written product packaging copy, created sales presentations, done marketing P&Ls, worked with sourcing and purchasing with RFPs, developed products, timelines, and managed full design operations and budgets in many categories from concept to consumer.

As a creative and strategic design director, I am committed to working closely with creative peers, cross-functional partners, engineers, and manufacturers to create best-in-class designs while adhering to budget constraints and meeting necessary launch timelines. I have experience in managing P&L, creating specs, and sourcing materials to ensure project success. I have a passion for mentoring and working collaboratively with fellow designers, and my coaching management skills have been honed through my teaching experience at Pratt Institute. I possess strong project management skills, ensuring that specifications are met from inception to production within the necessary timelines.

I am proficient in graphic design software such as Photoshop, Illustrator, and InDesign, latest technologies like web 3, blockchain, AI developments and I have experience with being on-site creative director on photo shoots and national and international press approvals to ensure all specifications are met in production. I am particularly interested in projects that combine beauty, nutrition, wellness, technology as well as global projects.

Please browse through the tabs on my website from strategic case studies, products and packaging designed and launched to production works on my website.

These samples showcase only a fraction of the work I have done, so please do not hesitate to contact me if you would like to discuss further or see more.