Pandemic Pivot:

Innovation & Tech Integration, Illustrations, Art and Freelance design with some Interior Design

(2020–Current)
Design Leadership, Brand Innovation, Tech Exploration & Personal Artistic Recognition

Earth to Skin for Walmart – 2020

Design Director Cosmax/Nuworld | Remote Setup | Speed-to-Market Execution

• Led a team of junior designers during the global pandemic to build a functional WFH design department from scratch.

• Launched full product lines for Marilyn Monroe, Hard Candy, and Earth to Skin under extreme constraints.

• Designed and delivered one of the largest hand sanitizer launches in the country—Earth to Skin for Walmart e-commerce—from concept to shelf in under two months.

• Generated $9M in revenue on day one of launch.

• Developed design procedures and streamlined remote workflow systems.

• Project completed under pandemic shutdown—team laid off May 3, 2020.

MAC Cosmetics – Holiday Collection 2023/24

Packaging Consultant | On-Site at SoHo, NYC

• Hired to fill internal gaps due to pandemic burnout and production backlog.

• Executed 36 SKUs from layout design through mechanicals, including internal file systems, server hygiene, and asset prep.

• Delivered the full holiday collection on time and within budget for a successful launch in Holiday 2023.

• Supported internal project managers, packaging engineers, and vendors through all design phases.

 Rockefeller Center Flag Project – 2023

Artist Recognition | Public Art Installation

• Selected as one of NYC’s featured artists for Rockefeller Center’s Flag Project in collaboration with City Harvest.

• Art piece “NYC: The City of Lobsters & Burgers” was displayed throughout April 2023 and later archived by the Rockefeller Foundation.

• This artwork honored personal and cultural memory through visual storytelling, celebrating food and community.

 Web3 & Tech-Driven Product Concepts – 2022–2024

Creative Lead | Emerging Tech Exploration

• Designed merchandise/apperal and opened shopify store under Island of Angels.

• Designed a self-care product line for the gaming and tech community in collaboration with Bored Apes NFT ecosystem.

• Created “Lobsy,” an original character selected by Imaginary Ones to become a playable avatar in Bubble Rangers—a Web3 game linked with Samsung.

• Explored and integrated blockchain product storytelling, digital authenticity, and interactive packaging concepts.

 Ongoing Exploration: AI, Web3, and Ethical Creative Systems

AI & New Tech Integration | Illustration & Strategic Design | Freelance and Interior Design

• Active exploration of generative AI tools including MidJourney, DALL·E, Adobe Firefly, Runway, and ChatGPT.

• Studying how to ethically integrate these tools into design operations, trend forecasting, and visual storytelling.

• Currently offering consultation and creative direction support to teams seeking future-proof creative workflows.

Interested in seeing the visual work or hearing the stories behind any of these projects? Let’s connect—I’m happy to share more.