I have a proven track record of successfully launching products under tight timelines and challenging circumstances. As a Design Director, I led a team of junior designers to launch product lines for well-known brands like Marilyn Monroe, Hard Candy, and Earth to Skin while managing to set up a whole WFH functional design department and design procedures in midst of a global shut-down. Succesfully designed and turned over to manufacturing one of the nations largest hand sanitizer project during the shutdown, that was activated for immediate sales at Walmart E-commerce site, from ideation to production in less than 2 months. The Earth to Skin hand sanitizers alone generated a revenue of 9 million dollars at the day of launch. However, I was let go from the company in May 3rd 2020, like many other creatives.


My most recent corporate work project: I took Estee Lauder's MAC Cosmetics Holiday 2023/24 collection to launch, where I completed 36 complex designs from design intent files to production for their holiday packaging, covering for shortcomings of their internal design studio due to the pandemic and holiday rush, working fulltime on-site at their Soho, NYC office. Layout designs, coordination with project management, file naming, server organization, mechanical file preparation for all files done and completed in extremely tight deadlines. Project launched and sold during holiday season of 2023, this project is a testament to my ability to work under pressure and meet tight deadlines.


After handing out the project to manufacturing and MAC internal design team, I decided to take a break till NYC opens to function for full time opportunites. During this time I traveled and did some art. I am honored as an artist where my art was chosen by NYC's Iconic Rockefeller Center's flag project in March and displayed for a month in  April 2023. My art flag of New York Food Memories in collaboration with City Harvest, was reserved on May 2023 to be at the Historic Archives of Rockefeller Foundation. I like to call it NYC: The City of Lobsters& Burgers. I can tell you more about it if you'd like to hear the story behind it and my thinking process as an artist. 


With curiosity and my desire for growth in 2021, I learned about new tech and got into building the new era of the internet with blockchain technologies, AI and web 3. As a result, I worked as a brand a creative lead on designing a self-care product line for gamers in collaboration with Bored Apes, a leading On Chain Art project (NFT). Unfortunately, the launch has been cancelled due to the collabrating company's financial constraints, and not being able to generate sales, not aligning with brand values and quality we strived for. We recognized same patterns and behaviors followed by Glamour Dolls on not delivering on their Lisa Frank collaboration, which they have a legal case with. We succesfully and legally exited from licensing agreement with them in May 22nd 2022.


While looking for a full-time position, I have also been focusing on illustrations and digital design with new technologies, studying how to implement Ai, ethically into a creative process (Yes; the buzz words you get chatGPT, MidJourney, DallE... I've been a user and legally the only one that may have longevity in my opinion is Adobe Firefly, however commercial terms are still not full approved, sure I can help you with that as well) With my extensive experience and ability to create effective designs under challenging circumstances, including knowledge of latest technology, I am confident in my ability to add value to any corporation I join.


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